Butcher Vachon: Author; Tidbit On Divas 'Makeover' Rumors; WWE Energy Drinks Hit Walmart
WWE issued the following press regarding their new Energy Drink to be released in conjunction with Eric Bischoff's Bliss Beverage. Walmart is supposed to stock the new drinks later this week:
WWE(R) 'Socko Energy' Drink To Hit Wal-Mart Shelves Nationwide
Monday May 14, 1:09 pm ET
STAMFORD, Conn.--(BUSINESS WIRE)--World Wrestling Entertainment? and Bliss Beverages have joined forces for a major rollout of WWE licensed beverages into nearly all Wal-Mart stores nationwide. The WWE branded drinks will hit Wal-Mart shelves on May 15.
The WWE branded beverages are part of Bliss' "Socko Energy" line - their flagship product. The drinks include "WWE? Slammin' Citrus(TM) Powered by Socko" and "WWE? Raw? Attitude(TM) Powered by Socko."
"WWE is very proud of this new venture with Bliss Beverages, and of the superior product we've put into Wal-Mart stores," said Donna Goldsmith, Executive Vice President of Consumer Products. "Bliss Beverages' youthful and energetic brand is a great match for WWE, and Socko Beverages will fit in perfectly among WWE's expanding consumer products line."
The major rollout is supported by an integrated marketing campaign that will leverage Socko's and WWE's existing licensing and promotional partnership. WWE RAW Attitude marketing initiatives include sponsorship of a WWE pay-per-view, as well as online, print and broadcast advertising throughout WWE channels including wwe.com and WWE Magazine.
Additional information on Socko Energy drinks can be found at www.sockoenergy.com.
If you followed our Minority Report Webcast, we've dispelled rumors that WWE was instituting a ridiculous 'makeover' to the Divas. From the Divas Search, to WWE.com pictorals, the claims going around were just stupid.
You will be glad to know that you'll now see sites dispelling the 'makeover' rumors as well. We will discuss this tonight during our webcast in a more 'provocative' way.
The Butcher finally tells all!!!
Iconic Wrestling figure, Paul " The Butcher" Vachon, is finally writing a trilogy commemorating his memoirs inside the squared circle. The first two books have been completed.
The Butcher was a trailblazer, who together with brother Mad Dog Vachon, enjoyed storied career as superstars in what many consider the glory years of Pro Wrestling.
Paul Vachon has lived an extraordinary life including thirty years as a professional wrestler. Along the way, enjoying multiple title reigns including stints as AWA World Tag Team Champion, NWA Canadian Tag Team Champion and Stampede Tag Team Champion with brother Mad Dog.
A formidable figure with a very strong presence, Vachon even appeared in the motion picture "Wrestling Queen" with his sister Vivian.
Shortly after retiring, Vachon ran for office under the banner of the NDP. Amazingly, the Butcher secured 13% of the vote which served as a testament to the popularity and respect he has garnered over the years. All of which was accomplished while wrestling as a bad guy.
Vachon is a bonafide legend who has earned his place in the annals of wrestling history.
The first two books are entitled "When Wrestling was Real - The early Years" and "When Wrestling was Real - The territories and Japan". They are currently for sale and information will be made available very soon.
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