WWE Joins Bischoff / Hervey Duo To Promote 'Socko' Energy Drinks
Back on 5/5, we reported that the Bischoff / Hervey duo are involved in an energy drink entitled 'Socko'. At first we thought it was a joke, but it wasn't. Then Hulk Hogan becamse involved as an official spokesperson for the drink. Now you can add WWE to the list. Here's the press release issued today on WWE's involvement:
LOS ANGELES , Aug. 8 /PRNewswire/ -- Continuing the brand's move toward gaining increased exposure throughout the U.S., Socko Energy today announced that it has formed a multi-year licensing and promotions partnership with World Wrestling Entertainment, Inc. (NYSE: WWE)
The deal will yield new products including a limited edition "RAW(R) Attitude Powered By Socko" as well as quarterly collectors' edition promotional cans featuring WWE Pay-Per-View branded names including "SummerSlam(R) Energy Powered By Socko" and "Wrestlemania(R) Energy Powered By Socko," among others. Each of the WWE promotional cans will be made available through Socko's existing and expanding distribution network.
"When it comes to branding, no one does it better than WWE. We're thrilled to partner with WWE as 'RAW' and 'SMACKDOWN' are two of the most popular and exciting entertainment brands today," said Mike Jannicelli, vice president Bliss Beverage. "Not only will this deal harness the power we already have with consumers and take that excitement to the next level, but a partnership of this magnitude will position the company for future growth."
Entertainment and marketing company Bischoff-Hervey Entertainment (BHE TV, LLC), responsible for branding Socko on a global level through non-traditional, entertainment-based marketing initiatives, approached WWE's Florence Di Giorgio to develop a partnership between Socko and WWE.
"We look forward to this very exciting product launch and partnership with entertainment powerhouse WWE," said Eric Bischoff , a 20 year veteran of the sports entertainment industry. "The demographics and buying power of the WWE audience, combined with their passion for the WWE's RAW brand, make this one of the most exciting licensing opportunities we could bring to Socko."
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